REAL ESTATE BOSS — LISTING LAUNCH PLAYBOOK

Use this one-page framework to plan a confident, coordinated listing launch.

1. POSITION THE PROPERTY
- Who is the most likely buyer?
- What are the three most compelling proof points?
- What market context does the seller need to understand?

2. PREPARE THE ASSETS
- Photography and video booked
- Property story and feature list drafted
- Pricing rationale prepared
- Showing and access process confirmed

3. SET THE FIRST-WEEK RHYTHM
Day 1: Publish listing, notify priority contacts, confirm all links.
Day 2–3: Share targeted market context and collect early feedback.
Day 4–5: Review activity, questions, showing quality, and audience response.
Day 6–7: Confirm the next communication with the seller and any needed adjustment.

4. REVIEW WITH THE SELLER
What did the market tell us? What evidence supports our next move? Who owns the follow-up, and by when?

Keep the launch simple, visible, and responsive to evidence.